BUILDING AN ONLINE BUSINESS

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Building Your Own vs. Bringing in Professionals

Let’s face it… You need to be on the internet to survive in today’s world. The old adage of “Ain’t broke, don’t fix” does no longer apply when it comes to a visual identity for your business on the internet.

Time has caught up with you and you need to move online. So where do you start? Do you throw up a web page yourself or find a professional to do it for you? Is it worth the money?

We will leave the conclusion up to you as we look at…

What you Know vs. What you Don’t

Okay, let’s knock one saying off the list. It’s not easy to get your website right the first time. If you don’t know what you are doing you leave yourself open to mistakes and misleading information to your clients.

Communication is key and having someone translate and write up your business into something that is universally understandable means that clients will feel more in tune to your business.

It’s easy to get carried away and come across the voice of years of experience, but just remember your clients are probably starting at ground level.

Not Getting Stung on Cheap Alternatives

Thinking that a cheap and cheerful package is saving you plenty? Wrong. 

It’s merely delaying the inevitable. If you pay for a web hosting service for security, speed and response that is cheap, chances are so is their overall service. It is safe to do some research on providers to find a package that is suitable.

Costs in the long run in changing providers, countless antivirus software or losing business due to internet downtime weighs heavily against simply paying out extra for the right package straight away. After all, you get exactly what you paid for.

Knowing the Difference

Trading online can mean you need an ecommerce website, or if you just want to add shopping options onto your website as an extra you can look at shopping cart software.

It can be misleading reading into add sponsored pages on the internet designed to sell to you, so a digital agency could be of benefit in figuring out the right model for you and building bespoke.

Getting feedback from someone who wants your business instead of someone wanting you to buy theirs is worlds apart.

Being Heard

Unfortunately just having the website doesn’t bring you vast amounts of new clients and enquiries.

You are going to have to promote it. Be it on business cards, flyers and banners you should advertise your URL for all to find. Social media is the biggest advertiser available that is free. Pages like Facebook and Linkedin for your business is an entry way for your website where you can generate blogs, ads and images of your business and entice them in.

This can be a time consuming affair so it may be wise to either hire someone specific or allow your digital agency to actively promote you via use of their specialists.

When looking into digital agencies, Stockport web design firms have a proven track record of not only providing responsive web design, but also aspects of Search Engine Optimization to promote your business high and mighty in Google results. This is an age where that first page can bring you more business than picking up a phone.

Building an online business takes a lot of steps, some right and some wrong but having a digital agency help to bring all of your internet presence to full conclusion is a smart business move for a successful business.